Baby Business

Oh Baby - Raising Baby - Children - Kids

Birth - Pregnancy - Nursing - Mom






Kids And Branding In A Digital World

RRP $298.99

As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers.

Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands.

Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.


Maker Projects For Kids Who Love Fashion

RRP $17.95

In this highly visual title, readers will find out where fashion trends originate, learn about cutting-edge technologies such as digital prints and smart clothing, and discover how to use up-cycling to create original fashion statements. They will also learn about choosing patterns and textiles, and be instructed on how to do design techniques such as basic sewing, beading, and stenciling. The book includes several imaginative Maker projects to inspire readers to create works of fashion art.


The Everything Kids' Puzzle Book,

RRP $16.99

The Everything "RM" Kids' series is being relaunched at a phenomenal new price! They're the same great quality you've come to expect, still packed with tons of activities and puzzles in two-color -- now with a lower price that everyone can appreciate! Stock up on these perennial bestsellers that keep your kids active and engaged. The wide scope of subject material -- from jokes to science experiments -- appeals to kids all across the country. And parents and teachers love that the books provide responsible, educational information, while being so much fun that the kids love learning! From discovering why a sunset is red, to becoming a young entrepreneur, to learning new jokes to keep the whole family laughing, kids really love these Everything "RM" Kids' books! I



Search

Baby Business Articles

Oh Baby Raising Baby Children Kids
Birth Pregnancy Nursing Mom

Baby Business Books

Oh Baby Raising Baby Children Kids
Birth Pregnancy Nursing Mom

Baby Business