As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers.
In this highly visual title, readers will find out where fashion trends originate, learn about cutting-edge technologies such as digital prints and smart clothing, and discover how to use up-cycling to create original fashion statements. They will also learn about choosing patterns and textiles, and be instructed on how to do design techniques such as basic sewing, beading, and stenciling. The book includes several imaginative Maker projects to inspire readers to create works of fashion art.
The Everything "RM" Kids' series is being relaunched at a phenomenal new price! They're the same great quality you've come to expect, still packed with tons of activities and puzzles in two-color -- now with a lower price that everyone can appreciate! Stock up on these perennial bestsellers that keep your kids active and engaged. The wide scope of subject material -- from jokes to science experiments -- appeals to kids all across the country. And parents and teachers love that the books provide responsible, educational information, while being so much fun that the kids love learning! From discovering why a sunset is red, to becoming a young entrepreneur, to learning new jokes to keep the whole family laughing, kids really love these Everything "RM" Kids' books! I
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